The Coddling of the American Mind by Greg Lukianoff & Jonathan Haidt

May 2, 2025 by Jamie Bristoll

Comfort isn’t the goal—resilience is.

Legends.

Niall Fitzgerald

We were designing a large (500 liter) boiler for a brewery and were shopping around for an appropriate heating element. We searched far and wide on the web (globally) for the equipment we needed. We wanted a fast brew and we have very hard water, plus the low pH of our liquid demanded the highest quality materials (all stainless or incaloy); we wanted very high quality at a good price, and we more than found that with the custom 18kw element we ordered from Immersion Heaters UK.
What we also got was fantastic, knowledgeable service. We are very happy we found theses guys, and won’t bother looking at other companies the next time we need a heating element. Thanks again you guys!
brewmaster

American Nick

Roots or Malmö Kombucha

Great customer service.

Great customer service, sound advice, solid heaters = very happy.
Would highly recommend.

Dr Chris Walton

…friendly…

Knowledgable, friendly and good service.

Vince Crocker

Ashley Down Brewery, Bristol

I would have given you 10 stars if I could.

If every of our suppliers was so patient, friendly and willing to help, then our life would be so much easier. I would have given you 10 stars if I could. I can honestly recommend the company to anyone, however all credit goes to Jamie. He is a guy full of stamina and positive attitude – never in bad mood and always giving 110% to make sure you get what you want. (even if he’s dealing with someone who has no clue what they need – like myself). He saved me hours of research, so I could focus on what I’m good at 🙂
Thanks a lot Jamie. It’s been a pleasure dealing with you.

Wojciech Slazak

Bar Graphic Machinery Team

Fantastic service and advice from Jamie.

Fantastic service and advice from Jamie – what they don’t have they can get and get made, but the best thing is they can give you advice on your project and help you realise it. As a nano-brewery 10,000 miles away in Australia I can’t fault the service – our heater element delivered with packaging that would survive a missile strike. Jamie helped me with sizing calculations and now shipping micro-p controller with 48 hour turnaround. Finally pricing is very good – compared to Australian suppliers I have saved thousands. Cheers IHUK.

Michael Knowles

…will be using for all future immersion heater requirements…

Great service, Jamie was extremely knowledgeable and helpful in deciding on the right immersion heater for our brewery.

Immersion Heater arrived on time and as described.

Would highly recommend and will be using for all future immersion heater requirements.

Ben Hancock Google

Ben Hancock

Punctuality, Quality, Responsiveness, Value

We have been using heaters from Jamie for over three years now.
Excellent service every time!
We use them on our process plants that are sent out to Africa.
All the heaters are still going strong after three years of daily use.

Good quality products and excellent customer service.

Martyn ABM

…wealth of technical knowledge…solving a long standing problem…

Jamie has provided a wealth of technical knowledge for us, solving a long standing problem that we had with our immersion heaters. That knowledge coupled with excellent service means that we would highly recommend Immersion Heaters UK.

Neil

Allendale Brew Co Ltd

Absolutely first class customer service.

Absolutely first class customer service. Ordered at 10am on Monday, received at 9.30am on Tuesday. Jamie was a pleasure to deal with over the phone and an absolute life saver. Would recommend.

Ben Jackson Top Rope Brewing. Google.

Ben Jackson

Top Rope Brewing

Very Happy

We are very happy with the immersion elements we’ve purchased from you (2 18KW incoloy elements for use in a brewery setting). They get heavy use, and after 6 years on the one and 1 year on the other they both work as well as the day we installed them. The outer cover gets quite a bit of spray and we’ve never had any water intrusion. Combined with the service we received on ordering, and the price point, we really couldn’t be more happy. Thank you.

Nicholas Rosenstock

Roots of Malmo

…rejoice we did!

Sadly we lost contact with Jamie for a few years after he left PHS. But after stumbling across him again rejoice we did!

When it comes to immersion heaters, your problem is his problem. Most other companies just want to take the money and forget about you.

Jamie is knowledgeable, friendly and efficient.

Thanks Jamie!

Reply –

One of the nicest reviews I have ever received, bought a little tear! Thanks Ian, much obliged.

Quick, efficient, and cost-effective service

Jamie at Immersion Heaters UK Ltd can only be praised for his quick, efficient, and cost-effective service. I really appreciated the technical help and advice provided by Jamie and his expertise in immersion heaters. Excellent customer service, quality products, and prompt delivery. Overall, I would highly recommend Immersion Heaters UK Ltd to anyone for their future immersion heater requirements.

David Burgess

TrustPilot

David Burgess

Legends.

Thank you once again. Amazing service. Even at 2100 hrs they still answer the phone .Legends. Will be using for future works. Recommend to everyone.

Adam Ward

A true professional.

Jamie was so helpful when I had bought duff heating elements from another company. He talked through the problems, suggested a solution and although I didnt actually buy from him, he made sure I went to the right people to help me – what wonderful customer service & care. Many, many thanks. A true professional.

Lorraine Turnbull

Spotty Dog Cider

Brilliant…

Brilliant arrived before expected would recommend to anyone.

Robert. TrustPilot.

Great advice.

Great advice from Jamie, would have been happy to buy from him but because he was going to be more expensive for the parts I needed, he suggested I sourced the part from somewhere else. He gave me great advice and I would be happy to deal with him in the future. All the best. Thanks for your time.

Jack Leonard

Top bloke…

Jamie gave great advice that ended up with him potentially not getting a sale. Top bloke passionate about his subject.

Phil Handy

TP.

Phil Handy

Extremely knowledgeable.

Excellent service. Extremely knowledgeable. Came up with a solution for a short term issue that worked very well. Would recommend Jamie without hesitation.

Tim Cuthbert

Great response and knowledge. Always willing to help with any queries. Jamie does a fantastic job.

Tim Cuthbert

TCuthbert Engineering Services Ltd

…very patient…

Customer service was great and very patient.

Grahamer

Jamie is the man to go to for elements.

We needed an element for our Pilot brewery here in Austria. Jamie at IHUK knew immediately which elements would suit us best. He explained clearly and concisely all our options. It’s not often you find a firm as good as Immersion Heaters UK Ltd and I can wholeheartedly recommend them to anyone. Jamie is the man to go to for elements!

Neil. Head Brewer. Tux 1280 Brauerei.

Amazing Service

Thank you once again. Amazing service. Even at 2100 hrs they still answer the phone .Legends. Will be using for future works. Recommend to everyone.

Adam Ward

Great Technical Service

Jamie was a great guy to work with. My customer came to me with the requirement however I wasn’t sure how to help – went to Jamie and he explained what was needed and gave a great technical service.
Have gone back to Jamie since with more enquiries.

Jack Wakefield

…solutions to problems when others said no!

Fantastic service, provided solutions to problems when others said no!

Mark Tyrrell

…first ferry for France…

Even I’m french and I speak only basic english, Jamie from Immersion Heaters UK didn’t ask me to take my frogs back into the very first ferry for France. At the opposite, he took time to give me the better advice possible and he manage to speak an english understandable for me. Anyway, the products of this company speaks for themselves, and are the best when you want to start, for example, your own brewery. Thanks

Response from the owner5 years ago

Thank you, Florian, for the first review that has made me laugh out loud. French frogs and ferries, indeed! Always happy to help brewers bring pleasure to the masses. And next time I am in Paris, I shall be popping in for a little sample. All the best to everyone at the MICRO BRASSERIE BALTHAZAR.

Florian Namias

MICRO BRASSERIE BALTHAZAR

“very informative”

Nice one Jamey thanks for the technical help “very informative” love your boat project 👌
Hopefully meet up on the cut. Tsitsikamma on the Somerset Coal Canal Bath, visit anytime.
Thanks again for your help.

David Morison

TrustPilot

David Morison

Professional, friendly and knowledgable

Jamie always provides an excellent and friendly service any time we need to place an order with him. If we have any queries that need resolving he is always quick to assist and ensure that we have all the answers and assistance required and he always goes above and beyond to ensure that we have received a good service.

Troy Russell

Tecquipment Ltd

Super help…

Super help with information regarding to my project. Very quick turn around time on delivery. Will definitely be using these again!

Stuart Todd

Bespoke service and advice.

Excellent service and advice from Jamie. Our American made Fabric finishing steamer needed a part we couldn’t import or get in this country. Jamie understood our dilemma, gave advice and had the replacement made up specially. The replacement heater element arrived ahead of time and the whole experience has been efficient.

Matthew Thomas

TrustPilot

Matthew Thomas

Great immersion heater and superb customer service.

I needed a one-off immersion heater for a heat store/thermal accumulator. Jamie knows his stuff and couldn’t have been more helpful. The immersion heater supplied is clearly very well made, substantial and exactly to spec.

Ian Barker – Innisfree

“Would highly recommend”

Would highly recommend Jamie! Excellent service. Extremely knowledgeable. Jamie is beyond helpful with an amazing personality !!!

Suzie Willis

George Adams Engineering Limited

…knowledge was excellent…

This was my first contact with this company and I was very impressed. Their knowledge was excellent and they were able to be flexible to satisfy my particular needs. They went out of their way to arrange a Saturday delivery which saved me from having 2 days without hot water in a milking parlour. I have to say that there are other similar units around which are slightly cheaper but the quality and ease of instalation of the IHUK units make them a winner in my book.

Paul Richards

…lighting-quick speed…

Recommended business. I needed the gear to heat a large makeshift pool overnight on a film set. Very quick turnaround with little room for error. Found Jamie (it’s him you deal with) on Goggle and got the information and help I needed, at lighting-quick speed. From one small business to another – much appricated.

Rob – Rowley SFX

Rob Rowley

rowleysfx.com/

Very helpful and couldn’t do enough for us.

Jamie sourced is two bespoke heaters in 2 days others were quoting 14.
Very helpful and couldn’t do enough for us.
Highly recommend using them

Gary Haughey

Jamie went out of his way.

Jamie, was a really helpful guy.

He went out of his way, free of charge to help source the screwplug we were having difficulty in finding.

He was much more interested in helping and prioritising our needs than making money. Highly recommended.

John Carr Google

John Carr

Google

So helpful…

So helpful, great honest service. Just wish i had come to these guys before i built the tank.

Fungimental

Tom Harrington

Fungimental

Excellent advice and service

Excellent advice and service in ordering new heating elements for our brewery kit.

Allan Rimmer – Glasgow Beer Works – https://glasgowbeerworks.com/

Would highly recommend.

I spoke to Jamie and we discussed options to suit my needs. He gave me some honest advice based on experience with no pressure. The turnaround to receipt of the goods was swift and the product quality is great. Would highly recommend.

Julia Quelch

Google Local Guide·13 reviews

…friendly, knowledgeable, and helpful…

Exceptional customer service. Jamie is very friendly, knowledgeable, and helpful. I will be using IHUK on any and every project I can collaborate with them.

Philip Sanders

Nothing but good things to say…

Nothing but good things to say about Jamie, really friendly service ! I highly recommend and will definitely use again.

Jamie Rice

Friendly, Knowledgeable, and Helpful

Exceptional customer service. Jamie is very friendly, knowledgeable, and helpful.

Philip Sanders

Made our brewery build that little bit easier…

Jamie was super helpful. Very knowledgeable and quickly responsive to all emails. Made our brewery build that little bit easier which is much appreciated. Even upgraded our shipping to ensure quick delivery. Thanks for the help and guidance and patience.

Cameron Manson

HONEST AND BRILLIANT ADVICE.

Nothing was too much trouble, great customer care, rare to find that in the world of buisness. Can’t recommend enough.

Sam Jackson Trustpilot

Sam Jackson

Great service…

Great service, very friendly and helpful, many thanks.

Dave Evans

…absolute diamond…head and shoulders…

I was tasked with solving a rather large issue with very little time to spare, Jamie at Immersion Heaters UK Ltd was an absolute diamond. He gave me a very accurate explanation of what i needed to resolve my problem and achieved it in a matter of days. He has product knowledge and went the extra mile to resolve my issue. I rang many companies to resolve this and found he stood head and shoulders above them all. I wouldn’t hesitate to use them again on future projects.

Job well done and I thank you.

Robert Wadsworth

REDsouthwest Ltd

Amazing person to talk to…

Amazing person to talk to and delivered to belgium wasnt a problem!

Im posting this for my mom Martine heuvelmans since the page is acting up when she tried to post something.

Now she can go work again with her dog grooming business!

Greetings from bij Bowie from Belgium

Andrew Heuvelmans

…served me as a knowledge hub…

Even though I didn’t buy anything from them, they served me as a knowledge hub. Thank you for your time. I would highly recommend to anyone for their heating solution.

I hope to do business with you one day.

Haroon Islam

…straight forward resolution…

Fantastic Service, A very straight forward resolution to our problem.

Thank you.

Adam Ward – Google

Local Guide115 reviews69 photos

Adam Ward

Great Supplier

Jamie’s a pleasure to deal with, quick and efficient service, kept me up to date and went out of his way to get my order to me to meet our deadline. Can’t fault anything and will be using again. Thanks

Neil

TrustPilot

Neil

The price was also nice :-)

Delivered 3 heating elements to us today.
Very good service and delivery in 2 days to Norway.
The price was also nice 🙂
Thanks Jamie

Jone Stokka

Caverion

Amazing advice and service.

Amazing advice and service. Highly recommend Jamie. Delivered super fast too.

Mr Christopher Hudson

Hudson Lighting

Fast and efficient. Great service.

Very helpful. Knew exactly what we required. Fast and efficient. Great service .

Paul Mills

Tank elements

Over the past year Jamie has supplied me with multiple high quality heating elements that have been used in projects across the food industry in CIP tanks, sterilization tanks etc.

The quality is fantastic and his service goes over and above. highly recommend Jamie and has a wealth of knowledge in this field.

Matthew McCombe

George Adams Engineering

Superb Knowledge, Advice, Quality & Delivery

Just via a few phone calls with Jamie he provided a industrial immersion heater to suit my needs on very short notice. Highly recommend – I’m not very knowledgeable on immersion heater so I didn’t really know what I wanted other then the fitting size and wattage. With this information Jamie managed to supply a immersion heater and thermostat that we wired and fitted to our equipment and it’s working great. Made my life much easier. Well worth it!

Tom Harder

Schneider%20Electric

If you need someone to talk sense Jamie is your man…

If you need someone to talk sense Jamie is your man when it comes to immersion heaters Jamie will understand what you require and fit it to spec we went around the houses talking to some of these big companies who have no idea what you need or what you want,we have purchased two heaters since we had the first one custom made.

alex petrides

TrustPilot

Alex Petrides

Highly Recommend

Jamie sourced is two bespoke heaters in 2 days others were quoting 14.
Very helpful and couldn’t do enough for us.
Highly recommend using them

Gary Haughey

…understood exactly what we needed and delivered on time…

Found these guys to be extremely helpful with sourcing/supplying the parts we needed to get our system back up and running.
They understood exactly what we needed and delivered on time.
Big thank you! 😊🙏

Tim Roberts Google

Tim Roberts

Well done Jamie, you deserve to succeed with your can do attitude.

Well what can I say about the service I have received from Jamie, after I managed to beat technology and send an email picture of the part I required, Jamie explained that he could not supply the unit, but he sent my email to a competitor to help me.
Not just here is a phone number get on with it, he knew I was not easy with technology so he did it for me.
Well done Jamie, you deserve to succeed with your can do attitude.
Thank you

David Drury

…I was very impressed. Their knowledge was excellent…

“This was my first contact with this company and I was very impressed.
Their knowledge was excellent and they were able to be flexible to satisfy my particular needs. They went out of their way to arrange a Saturday delivery which saved me from having 2 days without hot water in a milking parlour. I have to say that there are other similar units around which are slightly cheaper but the quality and ease of instalation
of their units make them a winner in my book”

Paul Richards

Outstanding Service

Thanks Jamie!
Recommend Jamie to anybody looking for water heater related issues.
Top advice and went over the usual to make sure I knew what i was getting.
Will definitely recommend you to others.

Kamal Mustafa

JB Foods Yorkshire Limited

Opening our new brewery…custom elements with a quick turn around…

Opening our new brewery we had to convert from steam to electric, we have two vessels with different heating needs and Jamie was able to build us custom elements with a quick turn around. We were looking for both power, low watt density to avoid charring and ability to easily remove for cleaning and maintenance. They look good and work great!

Rich White

10/10 service from Jamie

10/10 service from Jamie who was extremely helpful with my order and went over and beyond to make sure we had what we needed on site on time. Also saved me a lot of money on what we were being quoted by Adveco for essentially the same product!

Dave Thompson – Prestige Electrical Services – http://prestige-ei.co.uk/

Need to ask for technical advice?

I contacted Jamie at Immersion Heaters UK ltd because of a potential issue with the immersion heater in my domestic hot water tank.

I wasn’t buying, and Jamie wasn’t trying to sell to me … just a straightforward conversation about an issue of reliability, investigating the potential problems and outcomes that might need resolving.

And in a most friendly, helpful and informative way, Jamie addressed all of my questions in just the way you would expect a good and reliable friend to speak with you – straight, honest and sincere.

One of the most refreshing and positive interactions I have had with an organisation in a long time.

If you have an immersion heater query … don’t hesitate … ring Jamie!

MalcolmM Suttle

Fantastic service…

Fantastic service from Jamie and a quick turnaround for those like me always in a hurry!

Daniel

Trustpilot

Daniel

…same day…

We had a broken down element . spoke to Jamie .

He turned a new one around same day . What more can you ask . Fantastic company .

Bill Northwood

…wealth of knowledge…

Had to solve a water heating issue regarding an off grid system. Got in touch with Jamie and the wealth of knowledge he has is impressive. With one phone call I was able to solve a problem l have been researching for months. Very approachable and easy to talk to! Thanks for the help Jamie, Eoin.

Eoin Franklin

…one of those rare, treasured exceptions.

Jamie at Immersion Heaters UK has repeatedly gone out of his way to assist me with advice, information, and selecting heating elements for my microbrewery. He is always patient with answering my questions and making sure I understand. He’s never pushed or rushed me into buying any product; preferring that I make my own informed decision. When he makes suggestions, they are practical and save me hassle and money. I’ve purchased several heating elements since December to replace or upgrade existing ones and I’m extremely pleased with them.

I heartily recommend IHUK to all my brewer friends when they need to replace or upgrade their heating elements. You can trust them and the products they sell. I’m not easily impressed by service or products these days, but this is one of those rare, treasured exceptions.

Gwen

Sacre Brew

Definitely recommend!

Definitely recommend! I ordered a pair of elements and the service was great and when the elements arrived in good time they was a quality product.

James Haynes – Pike Textile Display Ltd – https://www.pike-textiles.com

…went out of his way to help me in every way possible…

Jamie could not have been more helpful and efficient, he really went out of his way to help me in every way possible, was very patient and happy to answer all my questions. Thank you, Jamie!

Matt S

…happy to give advice as this is their passion not just another company in it for the money…

really nice chaps, incredible knowledge not just for the general setups but also for the bespoke one off and custom set ups like in my land rover fuel system. Are happy to give advice as this is their passion not just another company in it for the money.

much appreciated chaps.

Tom Schramm

Top quality service & products.

Top quality service & products.

Alex Hill

Green Duck Brewing.

If you need someone to talk sense Jamie is your man…

Alex – Alexander Lewis Autos. TrustPilot.

Alex

Alexander Lewis Autos

Cracking experience dealing with Jamie…

Cracking experience dealing with Jamie, Know his stuff and is very customer focused. Firmly in the address book for future orders. TrustPilot.

Adam Ward

Pilkington Plyglass

Honest, helpful and contructive

I contacted Jamie at Immersion Heaters UK as the project I was working on had started to take an unexpected turn down an Immersion Heater cul-de-sac. Jamie was very knowledgeable and helpful, and above all very straightforward and honest with his advice. I greatly appreciated that he took the time to give me advice that included solutions that he did not directly profit from. If you are in need of a bespoke Immersion Heater solution then Jamie at Immersion Heaters UK is the person to talk to.

Paul Shirt - The Happy Yorkshireman

Also sells immersion heaters

Budgy smugglers, yurt holidays, off-grid, world peace one step at a time.
A pleasure to speak to a real person

Rubin

…really fast responding and helpful…

Jamie was really fast responding and helpful with my heater element problems, giving me support and solutions for my needs.
I highly recommend Jamie and his company for your Heater elements issues.

Ronald Trejo – M/Y Aurora

Ronald Trejo

M/Y Aurora

Cannot recommend highly enough.

Fantastic service!
Rang Jamie late on Friday and went out of his way to advise me.
Received the goods on Tuesday and even helped with additional parts
as our old one had corroded the fittings!
Cannot recommend highly enough.

Danny Lockwood

YORKSHIRE FINE CHEESE

Our Go-To Guy

Really knowledgable and helpful with great customer service – Jamie is our go to guy for electrical elements.

Peter Hills

…friendly service…

A friendly service, provided me with the quality immersion heater I requied but couldn’t find anywere else.

MicheálO’Connor. Trustpilot.

Micheál O'Connor